Beyond core brand development, I worked on a series of special edition catalogues, each tailored to a unique audience, use case, or seasonal concept. These included thematic product series and a wedding catalogue, designed to offer a curated, emotionally resonant experience separate from the main corporate identity.

Unlike the company’s primary catalogue, which followed Mcblush’s core brand palette and organic visual system, these series-specific catalogues required a bespoke visual direction, each with its own tone, color scheme, and narrative style, while still aligning subtly with the brand’s voice.